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How to Leverage a Quora Business Account to Get 150 Media Syndications and 1.7 Million Views - Keck Medicine of USC

Episode Summary

This week we're joined by Leonard Kim, Social Media Strategist at Keck Medicine of USC. In this episode, he walks us through how he leveraged a Quora Business Account to get tons of press, links, and website traffic. A few insights from the episode: - How to provide value with a business account that drives website traffic - Why he developed a Quora first content strategy - Why answering questions as a brand is different than as a person - He also shares some tips for personal branding on Quora Leonard Kim went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. Now he is recognized by Entrepreneur as a Top Personal Branding Expert, Forbes as a Top Marketing Influencer and Inc. Magazine as a Top Digital Marketer and Top Youth Marketer. He has amassed a social media following of well over 500,000 people and loves cupcakes.

Episode Notes

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